What is the difference between a fact sheet and a brochure

Tri-fold Brochure Template. These templates were updated in June The U. This is the official letterhead for all offices within the DOE and should be used for all internal and external correspondence and memos. Letterhead Template. Sell sheets usually do not have flowery marketing language, but are more focused on key attributes in a fairly matter-of-fact way. Sell sheets are for further down the sales funnel than whitepapers, eBooks, which are meant to be attention-grabbers at the top of the funnel, and even case studies, which help to validate the strength of your product or service.

Case studies are examples of your product or service in action. The best case studies focus on a problem that is common among your core audience, and how you created a unique solution to this problem. Often, organizations will pay very strict attention to the Challenge-Solution-Outcome format. However, if you have the time, resources and a great story to tell, you can create a story that is compelling and dramatic. BY John Miller. Because of the time and expense associated with producing brochures, these are not handed out as freely as flyers or business cards and the information should be more evergreen.

Brochure are not intended to just be randomly mailed as a solicitation. Brochures are often used as marketing materials for companies to help educate potential customers or provide leave behind talking points. They are a great way to highlight your products or ideas for those already interested and can substitute for them having to take notes.

Booklets, by definition, are always bound, with staples, saddle stitching, plastic comb, etc. They are multi-page and more complex to produce than brochures. Pamphlets fall loosely under this category, as well. However, a pamphlet is unbound. It often consists of a few pages folded in half and saddle stapled at the crease.

Because of the binding, booklets are more durable than other printed materials, more costly to produce and the turnaround time is longer. And, as with brochures, proofing and alignment are more complex than with single sheet prints.

The downloadable grid templates allow you to apply a grid system and align page elements based on sequenced columns and rows. Our fact sheets are clearly organized and use the front and back of the page. The front consists of a header, content area, and footer.

The back provides more space for content. Find downloadable templates for all standard brochure and fact sheet formats. Apply our layout principle to all other formats. Always use the Gradient Module for all brochure titles and fact sheet headers, combined with images or illustrations. Use it on inside pages as well to highlight specific pages, sections or texts.

Apply the defined typographic hierarchies, such as main headline, secondary headline, copy text, etc. If you download any document, you accept our Terms and Conditions. Register Login. Switch Brand.