Beer wife beater why

Ryan Williams from London witnessed these stereotypes first hand. Having noticed the poor image it had garnered in the UK, Stella made efforts to rebrand its beverages and disassociate itself with violence.

The company lowered its alcohol content from 5. Beer Britain Entertainment History. A reputation is built This reputation of getting people easily drunk actually propelled a lot of its consumption for people on nights out, and it soon began to be associated with a particular characteristic of a person.

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More about Lobbying Stella Artois. Already subscribed? As for the pedigree, it claims the pale gold pilsner lager, made with Saaz hops, was first brewed as a Christmas beer in Leuven, a Belgian city with an elaborate Gothic town hall, and that "it was named Stella from the star of Christmas, and Artois after Sebastian Artois, founder of the brewery". Earlier this year, the advertising watchdog banned the brand from implying in its adverts that one family had been brewing the beer for more than years.

A spokesman still insists it can trace its history back more than six centuries, as it was first brewed in and is still made "in the same way, perhaps with the odd technological advancement". And where is it made today? All of it? The owner, InBev, is doing its level best to distance itself from the wifebeater moniker. InBev also points out that the number of establishments selling Stella Artois has risen by in the past year.

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